I'm Blair, author of Trusthetics and freelance SEO consultant.

I write weekly essays about how to make sense of today's Search landscape and be a better SEO: whether you're employed by someone else or growing your own brand.

My work has been cited by Marie Haynes, Barry Schwartz (Search Engine Roundtable), Aleyda Solis (SEOFOMO) among others in the SEO community. The newsletter is also read regularly by folks from companies like Wix, MRM Global, 20North and more.

I also help brands and site owners leverage their unique expertise and turn it into sustained revenue through SEO as a freelance growth strategist and consultant. I have 15 years of previous experience in professional SEO capacities, both in-house and with clients.

Most recently, I worked for a mid-size content publisher growing organic traffic and driving qualified leads for sites in competitive "Your Money or Your Life" (YMYL) verticals that led to hundreds and thousands of dollars in additional revenue.

Some of the brands I've helped over the years: